Business is an ever changing market and since the internet burst onto the scene the face of business has changed forever. The business world is now dominated by the World Wide Web and internet access is available to millions of potential consumers. It’s more apparent than ever that a business should have its own sleek and professional looking website available to anyone who browses the web. If it wasn’t enough that the internet is now the focal point for business, the development of smart phones has yet again shifted the importance of websites and online connectivity. Not only does this show the power of the internet and the hold it has over society, but it’s the clearest indication for a business that the place they need to be is online. We are a Website Design Company in Plymouth and we specialise in designing affordable and smart websites for our clients as well as providing a host of other services to boost client businesses such as Search Engine Optimisation.
So the first factor that comes to mind when deciding on the importance for a business to have a website is simply that the majority of your consumers will have regular access to the internet. This is intensified further by the development of smartphones and the ease of access to the internet from a range of devices. Most people spend their days with a mobile phone in hand, which shows how the majority of your potential customers will contact you. If they’re bored or specifically looking for something then it’s likely they’ll browse the web. If your company isn’t occupying a space on the web then that’s a massive consumer market you’re missing out on. Also, because time is limited more than ever and people are always rushing from one place to another then they’re likely to be using the web a lot; especially for shopping at the click of the button. For example, say a potential customer searches data relevant to your business, if you have a good website then you’ll be among the first to show up, but if you doesn’t have a website then that space and attention will go to another competing company that does have a website. This leads nicely on to the next point: competition.
Business is the most competitive industry in the world. Where there’s a company offering a good deal, there’s another a few click away offering something better. So it’s important that you give your business the best chance to succeed and grow by being available to consumers on the web at the click of a button. If you’re competing locally and your business is the only one to be represented through a polished website, and Website Design is something we offer in Plymouth, then that’s a green light for customers and you are much more likely to see progress. On the flip side, if a competitor has a website and your business doesn’t then it would be detrimental to your company and you could miss out on a huge section of customers and exposure.
Another benefit of having a business website is it acts as the first point of contact for your customers. Due to the nature of modern society, users prefer searching the internet for products and services due to its ease of nature and in the comfort of their own home. Advertising your business is no longer dependent on older mediums such as radio, leaflets and word of mouth; the internet and social media has overpowered these out dated forms of advertisement. If someone is looking for your business then they’ll expect to find it after a few search inputs. However, if you don’t show up because of a lack of website then they’ll go away disinterested at not being able to find you easily and without effort. With customers everything needs to be as simple as possible and there’s no better way of displaying your business and targeting customers than through the use of your own specialised website: this is something Pl1 Web Design take pride in. A well designed website with full Search Engine Optimisation can greatly improve the results of your business promotion and awareness leading to a higher rank on google. The higher your website ranks the easier it is to find and the more business you will get.
Nothing makes a company appear more professional in the eyes of the customer than a smart and easy to use website. We specialise in website design and have provided numerous companies with a sleek designed website that enables their business to shine on the web. A potential customer is likely to search for you company online and if they don’t find a website then it could drive them away to other rival companies. This is why it’s important that your business looks professional through the use of a carefully designed website.
Not only does a website give your business a professional outlook but it will ultimately boost the company in terms of recognition and sales. Websites can be shared and linked all across the web through friends and consumers leading to an increase in sales if your website is ecommerce based. The use of a website also speeds up the sales due to the ease of which a customer can purchase at the click of a button. If the process was simple then it’s likely that they’ll visit the website another time or recommend it to a friend. This all leads to a larger increase in profit for a company that does have a website as opposed to one that doesn’t.